MOVO will be a five-year regional messaging and communication effort that leverages both traditional and new media to counter violent extremism and promote democracy, human rights and governance.

MOVO will aim to form lasting partnerships to amplify moderate voices in communities as well

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as national and regional networks and institutions.

MOVO will use a strategic information campaigns to tackle difficult, long-standing issues critical to VE vulnerability as well as to respond directly to events and hot topics.

MOVO will integrate with other USG CVE and messaging efforts, such as State and USAID-funded programs, Public Affairs Sections and Military Information Support Teams (MIST) in the region.

With regard to mediums of information exchange, MOVO will strengthen and expand existing PDev II radio networks and programming, continuing to invest in the medium most easily accessible to rural communities at-risk.

However, MOVO will also produce targeted video content in targeted countries that is easily sharable and of most interest to target demographics.

Mobile platforms that leverage feature phones have proved wildly popular and are useful in engaging rural audiences.

Social media offers exciting new opportunities to connect with target audiences.

However, poor internet penetration in target areas and among target demographics may limit the applicability of the medium.

MOVO will expand its emphasis on social media in a measured, iterative manner that builds on effective, cost-efficient approaches.

To the extent possible, all content will be cross-promoted across radio, video, mobile and social media to increase dissemination and build audiences across demographics and platforms.